Sunday, June 30, 2013

The Zimbabwe Billboard Smorgasbord

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A man changes a billboard in Harare, Zimbabwe, for Spar Grocery Stores.

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Every time I drive past this Nando's ad, it makes me smile.
Although, it's hardly as controversial as a previous ad by the South African chain.
The massive overreaction to this ad had people threatening Nandos workers in Zimbabwe resulting in Nandos pulling the ad in Zim.
Here's the ad:

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Zimbabwe is heading into election season.
This billboard was by the Constitutional Select Committee (COPAC) promoting the 16 March 2013 referendum vote on a new constitution.

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There's a ridiculously large amount of ads for celebrity fragrances.  It feels really random. I suspect that
Usher, Justin Timberlake, Julia Roberts, etc., etc., have no idea they are flashed across Harare!

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Air Zimbabwe, Zim's national airline, has gone under a few times, is trying to make a come back.
It's flying a few routes but millions and millions under, still fighting its struggle against financial troubles.

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A billboard somewhere between Harare and Victoria Falls.
It seems a bit one sided in its target audience for the upcoming general elections....

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Maybe this billboard was trying to make up for the previous billboard's clear gender bias?
(Translation of the Shona: Wives! Champion peace!!)
So, basically, men must vote and wives are relegated to championing peace,
vice being encouraged to participate also in the political process.
Peace and free and fair elections are everyone's responsibility and right.

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